The ultimate measure of performance is not what the firm profits, but how the profits are valued by the investor.

Question

Quizplus · Accepted Answer

The ultimate measure of performance should be based on how the profits are perceived and valued by the investors, as it determines the sustainability of a company's growth and future prospects. Simply looking at the profit figure alone may not provide an accurate representation of a company's viability and potential for long-term success.

The Ultimate Measure of Performance Is Not What the Firm