The relative proportion of various products sold by a company is called the
A)marketing mix.
B)product mix.
C)operating mix.
D)output mix.

Question

Quizplus · Accepted Answer

The relative proportion of various products sold by a company is called the product mix. The marketing mix refers to the set of tactics or elements used to promote a product or service, while the operating mix and output mix are not commonly used terms in marketing.

The Relative Proportion of Various Products Sold by a Company