Which of the following statements regarding external communications is INCORRECT?
A)Press releases are sometimes constructed without acknowledging the sender's identity.
B)Ad fees are based on the perceived value of the audience who watches,reads or listens to the channel where the ad appears.
C)The key to a successful external communication to customers is to keep the business message formal and professional.
D)Blogs are growing in popularity,so much so that some firms have created official positions for those bloggers.

Question

Quizplus · Accepted Answer

The key to a successful external communication to customers is to keep the business message clear and concise, but it does not necessarily have to be formal and professional. In fact, many successful brands use a more casual, conversational tone in their external communications to connect with their audience.

Which of the Following Statements Regarding External Communications Is INCORRECT