Analyzing Zappos success using Herzberg's two-factor theory of motivation would suggest that addressing
A)hygiene factors,like being among the best paid employees in the retail industry,are the only reason for the firm's success.
B)content factors,like the collaborative atmosphere each employee creates are the only reason for the firm's success.
C)motivators,like the autonomy in customer service,are the only reason for the firm's success.
D)hygiene factors and motivators all help to contribute to Zappos' success.

Question

Quizplus · Accepted Answer

According to Herzberg's two-factor theory of motivation, both hygiene factors (basic needs such as salary, job security, working conditions etc.) and motivators (factors that lead to job satisfaction such as recognition, achievement, responsibility, personal growth) are important in motivating employees. Zappos' success can be attributed to addressing both hygiene factors (offering competitive salaries, benefits etc.) as well as motivators (empowering employees with autonomy in customer service, encouraging a fun and collaborative work environment etc.). Therefore, option D is the correct answer.

Analyzing Zappos Success Using Herzberg's Two-Factor Theory of Motivation Would