Behavioral decision theory models view the manager as acting in a world of complete certainty.
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Q31: Responses to uncertain environments seldom involve intuition,
Q32: Classical decision theory models accept the notion
Q33: Threats to a brand or the firm's
Q34: Bounded rationality is choosing the first alternative
Q35: Of the three decision-making environments uncertainty, certainty,
Q37: Classical decision theory appears to fit very
Q38: Certain environments exist when managers have so
Q39: Intuition adds elements of flexibility and spontaneity
Q40: A key element in decision-making under risk
Q41: The availability heuristic involves assessing a current
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