The marketing concept does not apply to not-for-profit organisations and government agencies.

Question

Quizplus · Accepted Answer

The marketing concept can and should be applied to not-for-profit organizations and government agencies to promote their mission and services to their target audience. By understanding their audience's wants and needs, these organizations can tailor their messaging and communication strategies to better connect with their audience and achieve their goals.

The Marketing Concept Does Not Apply to Not-For-Profit Organisations and Government