Companies that do all they can to satisfy customer needs and wants have adopted a segmentation orientation.

Name: Companies that do all they can to satisfy customer needs and wants have adopted a segmentation orientation.
Brand: Quizplus
Rating: 4.8 (38 reviews)

Question

Quizplus · Accepted Answer

A company that focuses on satisfying customer needs and wants has adopted a market orientation, not specifically a segmentation orientation. Segmentation orientation involves dividing the market into distinct groups of buyers with different needs or behaviors.

Companies That Do All They Can to Satisfy Customer Needs