Barbara bases her shopping on the theory that shampoo is shampoo,bread is bread,etc.and brand name and product claims make no difference to her.How would a marketer explain Barbara's behaviour,what changes would they want her to make,and how might this be achieved?

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The Answer of Barbara bases her shopping on the theory that shampoo is shampoo,bread is bread,etc.and brand name and product claims make no difference to her.How would a marketer explain Barbara's behaviour,what changes would they want her to make,and how might this be achieved?

Barbara Bases Her Shopping on the Theory That Shampoo Is