Marketers define a need as the difference between a consumer's actual state and some ideal or desired state.

Name: Marketers define a need as the difference between a consumer's actual state and some ideal or desired state.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is the commonly accepted definition of a need in marketing. It involves identifying a consumer's current state, such as their problem or want, and comparing it to their desired state or ideal situation, which creates a need that can be fulfilled through a product or service.

Marketers Define a Need as the Difference Between a Consumer's