Focus groups ________.
A)are one-on-one interviews
B)are typically conducted in shopping centre settings
C)are a type of descriptive research
D)do not use a discussion leader
E)are used to gather exploratory data

Question

Quizplus · Accepted Answer

Focus groups are a form of exploratory research that involve small groups of people who provide feedback on a particular product, service, or idea. They are not conducted as one-on-one interviews, often take place in a variety of settings (not just shopping centres), and do use a discussion leader to facilitate the conversation. Focus groups are a method of descriptive research, but this is not their primary purpose.

Focus Groups ________