There is no financial difference for a company if it keeps existing customers or seeks to attract new customers.

Question

Quizplus · Accepted Answer

Acquiring new customers can be more expensive than retaining existing ones. Also, existing customers tend to spend more over time and can act as advocates for the company, leading to new business through word of mouth. Therefore, there can be a financial advantage to keeping existing customers rather than solely focusing on acquiring new ones.

There Is No Financial Difference for a Company If It