Celebrities 'R Us reports on consumers' perception of over 2000 celebrities such as Lady Gaga and Angelina Jolie.
A)case study research
B)custom research
C)syndicated research
D)exploratory research
E)None of the above

Question

Quizplus · Accepted Answer

Syndicated research involves collecting data on a particular topic and making it available to multiple clients for a fee. In this case, Celebrities 'R Us is collecting data on over 2000 celebrities and making it available to clients. This is different from custom research, which is tailored to a specific client's needs, and exploratory research, which is usually conducted to gain initial insights into a topic. While case study research can also involve studying celebrities' perceptions, it usually involves in-depth analysis of a few select cases rather than a broad sample of over 2000 celebrities.

Celebrities 'R Us Reports on Consumers' Perception of Over 2000