A basic marketing information system includes ________.
A) managers at all levels,corporate culture,and external and internal data
B) data,computer hardware and software,as well as decision makers
C) existing data,market researchers to gather more data,and the technology to convert those data into information
D) information resources,technical experts,and marketing managers
E) competitive intelligence,internal records,all sales personnel,and all managers
Correct Answer:
Verified
Q1: A major catalogue retailer collects data on
Q2: A major catalogue retailer collects data on
Q3: A/n _ is an internal corporate communication
Q4: A/n _ can use multidimensional scaling to
Q5: Which of the following is/are a source
Q7: _ could be used to determine which
Q8: A catalogue retailer decides it will no
Q9: Retailers might use information from _ to
Q10: A marketing decision support system (MDSS)would typically
Q11: A company decides to start a 'members
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