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A Firm Has Categorised Its Customers into Two Groups

Question 149

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A firm has categorised its customers into two groups.Each customer has been identified as being either a high-volume customer or a low-volume customer.Why would a firm want to implement different styles of communication for each group of customers? Identify one means of communication that would be best suited to be utilised by a firm for each of these customer groups.

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A firm should look at the cost and time ...

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