An increasing number of companies are considering their relationships with customers as financial assets.
A)brand personality
B)positioning
C)customer equity
D)VALS
E)target market

Question

Quizplus · Accepted Answer

Customer equity refers to the value that a company's customer base brings in terms of revenue and potential future revenue. By considering customer relationships as financial assets, companies are focusing on increasing customer retention and loyalty, and investing in strategies that will ultimately drive revenue growth.

An Increasing Number of Companies Are Considering Their Relationships with Customers