A company that uses a/n ________ targeting strategy is appealing to a broad spectrum of people.
A)concentrated
B)differentiated
C)undifferentiated
D)fragmented
E)customised

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy, also known as a mass marketing or shotgun approach, involves targeting the entire market with a single product offer, without considering individual market segments. This type of strategy is suitable for companies offering products or services that have universal appeal, or for those with limited resources to segment and target the market.

A Company That Uses A/n ________ Targeting Strategy Is Appealing