Generation Y consumers are often hard to reach because ________.
A)they are free-spending
B)they spend most of their time reading
C)they spend less of their time reading and watching TV
D)they spend a lot of time online
E)they spend most of their time watching TV

Question

Quizplus · Accepted Answer

Generation Y consumers are known to spend less time reading and watching TV, and instead spend more time online. This makes it harder to reach them through traditional advertising methods such as print or television commercials.

Generation Y Consumers Are Often Hard to Reach Because ________