Recognising that some people eat cereal because of its nutritional value,some because it is easy to prepare,and some because it tastes good,is part of the ________ process.
A)acculturation
B)market aggregation
C)segmentation
D)positioning
E)customisation

Question

Quizplus · Accepted Answer

Recognizing that people have different reasons for eating cereal is part of the segmentation process, where marketers divide the market into groups of consumers with similar needs and characteristics. This allows them to tailor their marketing mix to each segment more effectively. Acculturation refers to the process of learning a new culture or adapting to a new environment. Market aggregation involves combining different markets into one larger market. Positioning is the process of creating a distinct image and identity for a brand in the minds of consumers. Customization refers to tailoring products or services to individual customer needs.

Recognising That Some People Eat Cereal Because of Its Nutritional