Kellogg's has marketed Special K cereal for a number of years to a loyal customer base.Its introduction of Special K with Red Berries is an example of a ________ strategy.
A)product contraction
B)brand extension
C)divestment
D)customer perception
E)market positioning

Question

Quizplus · Accepted Answer

Brand extension is a marketing strategy in which a company introduces a new product under an existing brand name. Special K with Red Berries is an example of brand extension as it is an addition to the existing Special K line of products.

Kellogg's Has Marketed Special K Cereal for a Number of Years