Procter & Gamble make several different kinds of shampoo,but it did not have a dandruff shampoo designed specially for women until it added Pro-V anti-dandruff shampoo.This is an example of product extension through a/n ________.
A)downward line stretch
B)filling-out strategy
C)product line contraction
D)value stretch
E)upward line stretch

Question

Quizplus · Accepted Answer

The introduction of Pro-V anti-dandruff shampoo for women by Procter & Gamble is an example of a filling-out strategy, where a company adds new products to an existing product line to fill gaps and better meet consumer needs.

Procter & Gamble Make Several Different Kinds of Shampoo,but It