The first step in the adoption process is ________.
A)interest
B)product evaluation
C)awareness
D)need evaluation
E)problem recognition

Question

Quizplus · Accepted Answer

The first step in the adoption process is awareness, where the customer becomes aware of the product or service. This is followed by interest, evaluation, trial, and adoption. Need evaluation and problem recognition are steps that may occur before awareness, but they are not necessarily the first step in the adoption process.

The First Step in the Adoption Process Is ________