Procter & Gamble introduced its ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting.This illustrates ________.
A)why many companies engage in test marketing
B)how idea screening can make a product a commercial success
C)why prototypes are so important
D)the variety of sources for idea generation
E)one of the problems associated with test marketing

Question

Quizplus · Accepted Answer

This situation illustrates one of the problems associated with test marketing, which is the potential for competitors to quickly imitate and introduce similar products, reducing the potential success of the original product.

Procter & Gamble Introduced Its Ready-To-Spread Frosting in a Small