Prototypes ________.
A)better the chances of commercial success of a product
B)help a firm to understand how customers will react to a new product
C)may be evaluated by prospective customers
D)A and B
E)A,B,and C

Question

Quizplus · Accepted Answer

Prototypes can improve the likelihood of commercial success as they allow firms to test and refine their designs based on customer feedback. By creating and evaluating prototypes, firms can gain a better understanding of how customers will react to their products and make necessary adjustments before the official launch. Additionally, prospective customers can provide valuable feedback during prototype evaluation that can lead to further improvements and a better chance of success. Therefore, all options - A, B, and C - are correct.