A consumer product list price is also referred to as a/n ________.
A)channel price
B)skimming price
C)recommended retail price
D)unbundled price
E)captive price

Question

Quizplus · Accepted Answer

A consumer product list price is also known as a recommended retail price (RRP). This is the price that a manufacturer suggests retailers sell their product at to consumers. Retailers may choose to sell the product for less or more than the RRP, but the RRP is generally used as a benchmark for pricing.

A Consumer Product List Price Is Also Referred to as A/n