Which of the following is an example of a pricing strategy based on customers' needs?
A)Chain-markup pricing
B)Price-floor pricing
C)Price leadership
D)Demand-backward pricing
E)Value pricing

Question

Quizplus · Accepted Answer

Value pricing is a pricing strategy based on customers' needs, where the price is set based on the value provided to the customer. This strategy focuses on understanding the customer's perception of value and offering a price that aligns with that perception. Options A, B, C, and D do not necessarily take into account customers' needs and perceptions of value.

Which of the Following Is an Example of a Pricing