Which of the following is a data mining technique for determining sales patterns?
A)regression analysis
B)market basket analysis
C)RFM analysis
D)composite analysis

Question

Quizplus · Accepted Answer

Market basket analysis is a data mining technique used to determine sales patterns by analyzing the purchases made by customers. It identifies products that are frequently bought together, allowing businesses to make recommendations or adjust their marketing strategies to better promote those products. Regression analysis is a statistical tool used to identify relationships between variables, and is not specifically focused on sales patterns. RFM (recency, frequency, monetary) analysis is a technique used to segment customers based on their purchasing behavior, but is not focused on identifying sales patterns. Composite analysis is a term that can refer to a variety of techniques, and is not specific to identifying sales patterns.

Which of the Following Is a Data Mining Technique for Determining