A scaling procedure consisting of a seven? or nine-point, bipolar rating scale is a:
A) Q sort
B) Thurstone
C) Likert
D) Semantic Differential

Question

Quizplus · Accepted Answer

The Semantic Differential scale is a type of scaling procedure that typically uses a seven or nine-point bipolar rating scale, allowing respondents to rate a concept, product, or brand along a series of bipolar adjectives (e.g., "good-bad," "happy-sad").

A Scaling Procedure Consisting of a Seven? or Nine-Point, Bipolar