Use the following to answer questions:
Matching
Match the types of messages with their definitions.
-Press release
A) PR message to gain support for a special issue or cause
B) PR resembling a TV news story
C) Broadcast-style press release for nonprofit organization
D) PR written in the style of a news report
Correct Answer:
Verified
Q20: Matching
-Edward Bernays
A)Yellow journalism
B)Ludlow miners' strike
C)Torches of freedom
D)United
Q66: Which of the following refers to the
Q78: What did the California Center for Public
Q80: Which statement about the relationship between public
Q84: The visual counterpart of the press release
Q85: Use the following to answer questions:
Matching
Match the
Q85: The phony grassroots public-affairs campaigns engineered by
Q92: How did the railroads and utility companies
Q94: How did Edward Bernays affect public relations?
Q97: What contributions did Ivy Ledbetter Lee and
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