An important TQM concept is that quality is defined by the
A) Quality control group
B) Marketing department
C) Board of directors
D) Customer
E) Auditors

Question

Quizplus · Accepted Answer

The customer is the ultimate judge of quality, as they are the ones who use the product or service and determine its level of satisfaction. TQM focuses on meeting and exceeding customer expectations, so quality is defined by the customer.

An Important TQM Concept Is That Quality Is Defined by the