The ability to use preexisting, reliable measures is a major strength of which type of research method?
A) Experiments
B) Surveys
C) Participant observation
D) Focus groups
E) Field experiments

Question

Quizplus · Accepted Answer

Surveys allow the use of preexisting, reliable measures, making it a major strength of this research method. Experiments, participant observation, focus groups and field experiments may require the development of new measures or rely on less established measures, which can be a weakness.

The Ability to Use Preexisting, Reliable Measures Is a Major