The popularity of survey research is due to:
A) Control over extraneous influences in the mode
B) Versatility, efficiency, and the generalizability of results
C) The anonymity guaranteed research subject by the investigator
D) Relatively high degree of population turnover
E) Its ability to establish causation convincingly

Question

Quizplus · Accepted Answer

Survey research is versatile in that it can be used to study a wide range of topics and can be conducted through various modes like internet, phone, or mail. It is also an efficient way to collect data from a large sample size, with results that can be generalized to a larger population. Control over extraneous influences is not absolute in survey research, and anonymity is not always guaranteed. Establishing causation is a complex task that usually requires additional types of research beyond surveying. Population turnover is not a factor that affects the popularity of survey research.

The Popularity of Survey Research Is Due To