You are used to working with the usual pricing objectives for domestic health insurance organizations.Finding that work no longer challenging after ten years,you have moved to the marketing department of the international headquarters of a travelers' health insurer.
Which new objective joins the traditional objectives for your new job to set prices in global marketing?
A)profitability of the premiums charged to customers
B)volume of customers who purchase travelers' health insurance
C)price stability worldwide for every traveler
D)meeting competition from other travelers' health insurers
E)prestige of offering the best coverage with the access to the best healthcare options

Question

You are used to working with the usual pricing objectives for domestic health insurance organizations.Finding that work no longer challenging after ten years,you have moved to the marketing department of the international headquarters of a travelers' health insurer. ​
​Which new objective joins the traditional objectives for your new job to set prices in global marketing?
A)​profitability of the premiums charged to customers
B)​volume of customers who purchase travelers' health insurance
C)​price stability worldwide for every traveler
D)​meeting competition from other travelers' health insurers
E)​prestige of offering the best coverage with the access to the best healthcare options

Quizplus · Accepted Answer

When working in global marketing, it is important to consider price stability worldwide for every traveler, as different countries may have different regulations and economic situations that could affect pricing. It is also important to consider meeting competition from other travelers' health insurers, but this is not a new objective, as it applies to domestic health insurance organizations as well. Profitability and volume of customers are traditional pricing objectives that still apply, but they are not unique to global marketing. The prestige of offering the best coverage with access to the best healthcare options may be a desirable outcome, but it is not a pricing objective.

You Are Used to Working with the Usual Pricing Objectives