Marketers' emphasis on targeting smaller market segments has increased the importance of packaging as a promotional tool.

Question

Quizplus · Accepted Answer

Smaller market segments often have more specific needs and preferences, making packaging a crucial element in attracting and communicating with these targeted groups. Packaging can differentiate products and appeal directly to the desires of these niche markets, enhancing its role as a promotional tool.

Marketers' Emphasis on Targeting Smaller Market Segments Has Increased the Importance