Tangible goods and intangible services both intend to satisfy consumer wants and needs,but the marketing efforts supporting them may be vastly different.

Question

Quizplus · Accepted Answer

While the ultimate goal of both tangible goods and intangible services is to satisfy consumer wants and needs, the marketing efforts for each can vary significantly. Tangible goods may require physical production, packaging, and distribution efforts, while the marketing of services typically involves emphasizing the experience or expertise of the provider.

Tangible Goods and Intangible Services Both Intend to Satisfy Consumer