Match each item with the correct statement below.
-The _____ is a sequence of suppliers that contribute to the creation and delivery of a product.
A)strategic alliance
B)relationship marketing
C)cobranding
D)frequency marketing
E)value chain
F)database marketing
G)exponential smoothing
H)customer relationship management
I)trend analysis
J)internal customers
K)comarketing
L)quick-response merchandising
M)affinity program
N)lifetime value of a customer
O)Delphi technique
P)national account selling
Q)transaction-based marketing
R)customer churn
S)buzz marketing
T)grassroots marketing

Question

Quizplus · Accepted Answer

The value chain is a sequence of suppliers that contribute to the creation and delivery of a product.

Answer: H
 Customer relationship management refers to the practices, strategies and technologies that are used by companies to manage and analyze customer interactions and data throughout the customer lifecycle.

Answer: N
 The lifetime value of a customer is the estimated value of the profit that an individual customer will generate over the entire course of their relationship with a business.

Answer: P
 National account selling involves a company selling its products or services to large, national-level customers as opposed to smaller, local customers.

Answer: R
 Customer churn refers to the proportion of customers who cease doing business with a company over a given period of time.

Match Each Item with the Correct Statement Below