_____ involves connecting directly with existing and potential customers through nonmainstream channels.
A)Viral marketing
B)Interactive marketing
C)Grassroots marketing
D)Buzz marketing

Question

Quizplus · Accepted Answer

Grassroots marketing involves connecting directly with existing and potential customers through nonmainstream channels such as street teams, events, and community involvement. It is a form of marketing that focuses on reaching audiences on a local and personal level, often relying on word-of-mouth recommendations and peer-to-peer interactions. The goal is to build trust and loyalty among customers by creating a sense of community and engagement. Viral marketing, interactive marketing, and buzz marketing are all related concepts, but they do not necessarily involve connecting with customers on a grassroots level.

_____ Involves Connecting Directly with Existing and Potential Customers Through