Which of the following represents a problem associated with the use of customer relationship management (CRM)programs?
A)some employees such as sales representatives are reluctant to use CRM systems
B)it is difficult to measure the results of a CRM program
C)CRM programs rely on decentralized data
D)CRM programs reduce the customer's level of empowerment

Question

Which of the following represents a problem associated with the use of customer relationship management (CRM)programs?​
A)​some employees such as sales representatives are reluctant to use CRM systems
B)​it is difficult to measure the results of a CRM program
C)​CRM programs rely on decentralized data
D)​CRM programs reduce the customer's level of empowerment

Quizplus · Accepted Answer

The reluctance of some employees, especially sales representatives, to use CRM systems can be a significant problem in maximizing the benefits of such programs. Without their active participation, it can be challenging to obtain reliable customer data and ensure the effectiveness of the CRM program. The other options (B, C, and D) are not necessarily universal problems associated with CRM use and may not always be applicable.

Which of the Following Represents a Problem Associated with the Use