Match Each Item with the Correct Statement Below

Match each item with the correct statement below.
-A(n) _____ is a tentative explanation for a specific event.

A) big data
B) exploratory research
C) secondary data
D) primary data
E) sampling
F) hypothesis
G) simple random sample
H) interpretative research
I) focus group
J) marketing decision support system
K) key performance indicator
L) predictive analytics
M) metrics
N) marketing research
O) quota sample
P) test marketing
Q) cluster sample
R) data mining
S) convenience sample
T) controlled experiment