Several leading brands of breakfast cereal have changed the basis on which they try to set their products apart from competition,shifting from taste to healthful ingredients.It would be accurate to describe this change as:
A)Differentiated positioning
B)Homogeneous positioning
C)Dynamic positioning
D)Repositioning
E)Overpositioning

Question

​Several leading brands of breakfast cereal have changed the basis on which they try to set their products apart from competition,shifting from taste to healthful ingredients.It would be accurate to describe this change as:
A)​Differentiated positioning
B)​Homogeneous positioning
C)​Dynamic positioning
D)​Repositioning
E)​Overpositioning

Quizplus · Accepted Answer

The change in the basis on which the breakfast cereal brands try to set their products apart from competition indicates a shift in positioning strategy, which can be classified as repositioning. The brands are moving from a taste-based positioning to a health-based positioning.

​Several Leading Brands of Breakfast Cereal Have Changed the Basis

Several Leading Brands of Breakfast Cereal Have Changed the Basis