Brand loyalty is valued by marketers as it not only ensures that the consumer purchases the product but it also acts as a buffer against competitive messages getting to the consumer.

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Brand loyalty is highly valued by marketers as it means that the consumers are likely to repeatedly purchase the product, reducing the chance of them switching to a competitor. This also acts as a buffer against competitive messages as the loyal consumer is less likely to be swayed by other brands.

Brand Loyalty Is Valued by Marketers as It Not Only