The click-through rate is a measure of the:
A)number of clicks performed by an average user when searching for information through a search engine.
B)number of ads served up to a user on a search engine per query.
C)percentage of people presented with a banner ad who click on it.
D)number of Web pages viewed by a user after clicking through an ad.

Question

Quizplus · Accepted Answer

The click-through rate (CTR) is the percentage of people who see an ad or banner and click on it. Therefore, option C - percentage of people presented with a banner ad who click on it - is the best choice. The other options do not accurately reflect what the CTR measures.

The Click-Through Rate Is a Measure of The