When you first learn that your firm's new Chief Marketing Officer has announced a major push to collaborate with international suppliers,you are confused.In your last job,suppliers were viewed as adversaries who were always increasing their prices and driving up the company's costs.But in a podcast distributed to all employees,you feel the CMO effectively explains this move as part of a broader relationship marketing strategy.Which point(s)does she make?
A)She has identified a group of vendors who regularly discount their prices.
B)By collaborating with international suppliers, she hopes to create a price discounting model that will improve relationships with US suppliers.
C)The company can avoid certain US taxes by buying from suppliers abroad.
D)She plans to use strategic alliances with suppliers to create competitive advantages.
E)This move involves a nontraditional supply strategy, which goes hand in hand with a relationship marketing strategy.

Question

​When you first learn that your firm's new Chief Marketing Officer has announced a major push to collaborate with international suppliers,you are confused.In your last job,suppliers were viewed as adversaries who were always increasing their prices and driving up the company's costs.But in a podcast distributed to all employees,you feel the CMO effectively explains this move as part of a broader relationship marketing strategy.Which point(s)does she make?
A)​She has identified a group of vendors who regularly discount their prices.
B)​By collaborating with international suppliers, she hopes to create a price discounting model that will improve relationships with US suppliers.
C)​The company can avoid certain US taxes by buying from suppliers abroad.
D)​She plans to use strategic alliances with suppliers to create competitive advantages.
E)​This move involves a nontraditional supply strategy, which goes hand in hand with a relationship marketing strategy.

Quizplus · Accepted Answer

The Answer of ​When you first learn that your firm's new Chief Marketing Officer has announced a major push to collaborate with international suppliers,you are confused.In your last job,suppliers were viewed as adversaries who were always increasing their prices and driving up the company's costs.But in a podcast distributed to all employees,you feel the CMO effectively explains this move as part of a broader relationship marketing strategy.Which point(s)does she make?
A)​She has identified a group of vendors who regularly discount their prices.
B)​By collaborating with international suppliers, she hopes to create a price discounting model that will improve relationships with US suppliers.
C)​The company can avoid certain US taxes by buying from suppliers abroad.
D)​She plans to use strategic alliances with suppliers to create competitive advantages.
E)​This move involves a nontraditional supply strategy, which goes hand in hand with a relationship marketing strategy.

​When You First Learn That Your Firm's New Chief Marketing

When You First Learn That Your Firm's New Chief Marketing