The Today Show partnered with the US National Parks in 2016 to celebrate 100 years of national parks.Various Today Show regulars such as Matt Lauer and Al Roker were featured visiting the parks.This campaign is an example of _____ marketing,a type of nontraditional marketing.
A)place
B)person
C)event
D)cause

Question

The Today Show partnered with the US National Parks in 2016 to celebrate 100 years of national parks.Various Today Show regulars such as Matt Lauer and Al Roker were featured visiting the parks.This campaign is an example of _____ marketing,a type of nontraditional marketing.
A)​place
B)​person
C)​event
D)​cause

Quizplus · Accepted Answer

This campaign is an example of place marketing, which involves promoting a location to attract visitors or enhance its image. The Today Show's partnership with the US National Parks aimed to celebrate and promote the parks, fitting the definition of place marketing.

The Today Show Partnered with the US National Parks in 2016