According to uses and gratifications theory, if you watch a TV program on the Discovery Channel to gain more insight into and knowledge about Mayan ruins in Guatemala, you are using media for the following reason:
A) Escapism
B) Reality exploration
C) Character reference
D) Incidental reasons

Question

Quizplus · Accepted Answer

According to uses and gratifications theory, if you are watching a TV program on the Discovery Channel to gain more insight and knowledge about Mayan ruins in Guatemala, you are using media for the purpose of reality exploration. This means that you seek information and knowledge through media and want to explore the world around you.

According to Uses and Gratifications Theory, If You Watch a TV