Sometimes small changes in how a choice is presented, or "framed," can change behavior.

Name: Sometimes small changes in how a choice is presented, or "framed," can change behavior.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. The framing effect suggests that the way a choice is presented can influence the decision-making process and subsequent behavior. For example, people may be more likely to choose a product if it is described as "80% fat-free" rather than "contains 20% fat."

Sometimes Small Changes in How a Choice Is Presented, or "Framed