A vertical reading of the demand curve gives the maximum price per unit that consumers are willing to pay for a particular quantity of a good.

Question

Quizplus · Accepted Answer

This is true. The demand curve shows the relationship between price and quantity demanded, and a vertical reading of the curve (reading along a single price level) gives us the corresponding quantity that consumers would be willing to buy at that price. Alternatively, a horizontal reading of the curve (reading along a single quantity level) gives us the highest price that consumers would be willing to pay for that quantity.

A Vertical Reading of the Demand Curve Gives the Maximum