A value-creating innovation of Holiday Inns was
A)the unique green and yellow color scheme.
B)exterior corridor properties.
C)a "cash-only" payment policy.
D)a national reservation system.

Question

Quizplus · Accepted Answer

The national reservation system was a value-creating innovation for Holiday Inns as it streamlined the booking process for customers and made it easier for them to book a room at any Holiday Inn property across the country. This innovation helped to establish Holiday Inn as a recognizable brand and made it a popular choice for travelers. The other options, such as the color scheme and payment policy, may have been distinguishing features of the brand but were not necessarily value-creating innovations. The exterior corridor properties were also not unique to Holiday Inn and were simply a design feature.

A Value-Creating Innovation of Holiday Inns Was