Hybrid channels differ from dual channels in that hybrid channels:
A) have one tier of distributors and resellers.
B) use a single channel to enhance sales performance in a foreign market.
C) are based more on cooperation and partnership.
D) lead to conflicts if disagreements arise as to who is to handle a specific customer.

Question

Quizplus · Accepted Answer

Hybrid channels are different from dual channels in that they are based more on cooperation and partnership. In a hybrid channel, companies work together with other firms, such as distributors or resellers, to create a joint offering. This allows companies to better serve customers and reach new markets. Unlike dual channels, which can lead to conflicts if disagreements arise as to who is to handle a specific customer, hybrid channels require more collaboration and coordination to be successful.

Hybrid Channels Differ from Dual Channels in That Hybrid Channels