Which of the following research techniques is most valuable for the researcher who is totally unfamiliar with a market or market situation,and can be quickly achieved through participation in a trade mission?
A) Surveys
B) Interviews
C) Focus groups
D) Observation

Question

Quizplus · Accepted Answer

Observation can be the most valuable research technique for a researcher who is unfamiliar with a market or situation because it allows them to observe firsthand the behaviors, preferences, and trends in a particular market. Participation in a trade mission allows for quick and direct observation of market activities and can provide valuable insights into consumer behavior and market dynamics. Surveys, interviews, and focus groups may also provide valuable information, but these methods typically require more time and resources to collect and analyze data.

Which of the Following Research Techniques Is Most Valuable for the Researcher