Firms are increasingly recognizing that ____ variables,such as lifestyles,attitudes,or personality,can play a major role in identifying similar consumer groups in different countries.
A) discrete
B) segmentation
C) purchase-related
D) economic

Question

Quizplus · Accepted Answer

The sentence refers to the recognition of the importance of identifying similar consumer groups in different countries, which relates to market segmentation. The sentence also specifies that the variables used for segmentation are related to lifestyles, attitudes, or personality, which suggests that the approach is psychographic. Discrete variables, purchase-related variables, and economic variables may also be used for segmentation, but they are not mentioned in this context.

Firms Are Increasingly Recognizing That ____ Variables,such as Lifestyles,attitudes,or Personality,can